This past April, Tegna launched its third channel Twist, a lifestyle and reality-based network targeting women. Quest, launched in 2018, has action-based adventure reality programming among other content. True Crime consists of nonfiction content such as true crime and forensic science documentaries. In 2018 Tegna paid $77 million from Cooper Media, to acquire a reported 85% for two multicast networks, The Justice Network, launched in 2015, which has been renamed True Crime Network and Quest. TBD-TV also began in 2017 with internet related content that targets younger audiences. Charge!, launched in 2017, focuses on action and adventure content.
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Comet TV began in 2015 and televises sci-fi programs and movies. Sinclair has launched three multicast channels in recent years Comet TV, Charge and TBD-TV which they have branded as The Stack to the advertisers. Both will program reality TV shows with Defy TV targeting men and Doozy targeting women. Additionally, in the aftermath of the ION media deal, Scripps, on July 1, will launch two new multicast networks Defy TV and Doozy. Another member of Scripps multicast OTA portfolio is Court TV, relaunched in May 2019. Scripps also announced plans to combine ION stations with Newsy, their OTT national news network, to create a national OTA network set to launch on October 1. ION stations will be used to distribute the Katz acquired networks. In January 2021, Scripps completed the acquisition of ION Media, a broadcast network, at a reported cost of $2.65 billion. Court TV Mystery (formerly Escape) was launched in 2014 and airs crime drama and mysteries. Laff, launched in 2015, focuses on comedy with acquired sitcoms and movies. Grit was launched in 2014 and targets men with acquired westerns and action movies. Scripps has plans to stream Bounce later this year. Bounce is one of the few multicast networks to produce original shows, although most of the content is acquired. There are now a number of multicast networks available to audiences.īounce was launched in 2011 and targets African-American audiences. Moreover, the audience profile for most multicast networks is older with a median age above 60. Ironically, despite being digitally transmitted, most of the programming was filmed in standard definition with many in black & white. Estimated ad revenue for network and local advertising however, is less than $1 billion but has been increasing.Ī very large majority of programming on multicast networks are acquired with many focusing on a particular genre or a specific target audience. Local ad dollars for multicast networks can come from sponsorships, direct response and local advertisers. The smaller multicast networks are more reliant on direct response ads for revenue. The larger multicast networks, measured nationally by Nielsen, have a number of general market advertisers.
This also enables station groups access to network TV ad budgets. Similar to network and cable television, multicast networks have both national and local TV ads.
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